A brand that matches the product
When we launched AngryRobot Scanner, we moved fast. The focus was on building the scanner, the research reports, the AI scoring, not on how the logo looked. That's fine for an early product, but we've reached the point where the tool has a clear identity and the brand should reflect it.
So we built one.
The robot mark
The centrepiece is a robot figure: clean, geometric, and built entirely from SVG paths. No stock icons, no third-party assets. It's ours. The mark works at any size: as a favicon at 16px, as a header logo at 60px, as a print asset at any resolution.
We use it in two contexts: white on dark backgrounds across the app, and purple on the favicon, the brand colour that runs through every button, link, and active state in the interface.
The wordmark
Alongside the robot mark, we've introduced a wordmark: Angry Robot Labs. This is the company name behind the scanner, and behind the other tools in the suite we're building. The wordmark uses system-ui, keeps things clean, and scales well alongside the robot figure.
The two together (robot mark above, wordmark below) appear on the login and registration pages. In the app navbar, the robot mark stands alone.
Why it matters
A consistent visual identity isn't vanity. It's the difference between a tool that feels like a side project and one that feels like a product you can trust with your clients' data and your own brand reputation. When you export a PDF or share a report link, that logo is what your client sees first.
For Agency plan users, the white-label branding feature lets you replace the AngryRobot logo with your own on client-facing reports. The new logo makes that contrast meaningful: your brand front and centre, ours quietly in the background.
What's next
The logo is live across the app, error pages, and the site. OG images and marketing assets are next. Small thing, real signal: AngryRobot is being built to last.